BET Networks apt Announce Fresh Scripted and Music Programming
NEW YORK, April 20, 2011 /PRNewswire/ — Coming off of the success of its best year ever in 2010 and best quarter ever for 1Q’11, BET Networks announced that it will unveil a brand new slate of programming for BET and CENTRIC at its 2011 Upfront introduction by the Best Buy Theater in New York. During the accident, BET maneuvers to announce that it will continue its focus on aboriginal scripted content with a new sitcom, REED BETWEEN THE LINES, starring Tracee Ellis Ross and Malcolm-Jamal Warner. The Network will also unveil new scripted web originals, LENOX AVENUE and THE COME UP, and likewise its 1st ever sci-fi romance web series, ODESSA and ASYLUM, all of which will scamper across all BET Digital platforms — BET.com, BET Mobile and BET On Demand. BET will also announce different season of THE GAME and a second season of LET’S STAY TOGETHER. In adding to scripted programming, BET will also introduce a new music docu-series, THE MESSAGE, which is a four part series approximately the music, the civilization and the information of hip-hop. The Network will also send behind a digit of its popular returning series and tent poles including BLACK GIRLS ROCK!, SUNDAY BEST and the BET AWARDS ‘11.
"This is the year that our audience, advertisers and partners have been waiting for. The incredible success of 2010 and 1Q’11 have truly put BET Networks in a brand fashionable game and affirms our strategy to continue attempting compelling content above air, online and in market," said Debra L. Lee,Michael Kors Watches MK2150, Chairman and CEO, BET Networks. "Our insights from African-Americans Revealed and our brand strategy served as a chart for our 2011 programming mix for BET and CENTRIC."
In 2010, BET Networks posted a blockbuster year of ratings and 2011 namely balanced to deliver even bigger results for the Network deserving to the incredible rendition of its scripted content, returning array and tent pole specials. According to the Nielsen Company, BET continues to be the #1 cable web within African-Americans and remains the #1 wire network surrounded blacks 18-49 for 6 consecutive years. Additionally, CENTRIC continues its ratings stride and namely growing a stronger connection to its crowd. In 2010,Armani AR1406 watch, CENTRIC became posted gains each consecutive month in 2010. CENTRIC will broadcast a lineup of returning series, melody documentaries and classics.
"We’re in a category of 1 because no additional network understands African-American purchasers as deeply as BET Networks," said Louis Carr, President of Advertising Sales at BET Networks. "Our insights, coupled with our compelling content,Michael Kors 8194092 watch, help our advertising partners agree with the consumers they absence the most."
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